[1]
Write down the answers to these important questions, on a piece of paper:
- When prospective clients land on your website, what do you expect them to do?
- Does your users eyes fall on a button, image, graphic or text that calls them to perform the action(s) that you want or would like them to perform?
- What does the average user of your website expect to see?
(for example: If you accept credit cards, does seeing the credit card logos inspire confidence in your website?) - Does your website inspire trust (or warm fuzzy feelings)?
- How easy is it for your users clients and other main classes of visitors to find the pages or sections related to their own needs?
[2]
Read through the questions and your answers to each question again. **Write down/Add – Are there any additional information that you need to add to any of the answers?
[3]
Read through the questions and your answers to each question again. **Make a numbered list – What do you need to add, change or improve on your website?
[4]
Do the changes to your website as per your numbered list in [3]
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